Does that soap come with a mission statement? This may seem like an odd question, but buyers are more selective about the products they buy and the reasons they buy them. A positive company ethos can make the world of difference between a sale and a pass on a product. Reaching mission-driven and technologically savvy consumers could set your company apart and help improve sales.
Shoppers, looking for social causes to support are in luck. Tom’s Shoes, eyeglass seller Warby Parker, Roma Boots and others opt for a “buy an item, give an item” philosophy provide resources to those in-need. This type of buying prompts positive interactions on various social media platforms, providing positive PR for a company.
Sites that have excellent mobile ecommerce, such as Amazon and Zappos, are thriving. It is crucial to be aware of what consumers are looking for when they are browsing for items online or on their phone. IBM recently found mobile shopping is up nearly 30 percent.
Ecommerce this year was a $64.8 billion market. According to a study by ResearchMoz, the global E-commerce software market is set to grow at a CAGR of 11.73 percent over the period 2012-2016. This is big news for any company that sells online. Your software selection will impact how well you can connect with your customers and why they should ultimately choose to buy from your company.
Within this growing market it is more vital than ever to stand out and best meet your customer’s needs. How do you best reach your customer?
1 thought on “Ecommerce Trends: Reaching Tech-Savvy, Value-Driven Shoppers”
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