Customer Centric CEOs Should Have a ‘Generosity Gene’

Science has been confirming the notion that people are hard-wired for generosity. Certain parts of the brain light up when we donate to a worthy charity, concluded a study by neuroscientist ┬áJordan Grafman, PhD., of the Rehabilitation Institute of Chicago. This type of giving and the positive response it garners is not limited to donating …

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